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The warm, athentic beauty of genuine hardwoods has taken center stage in home fashion and continues to evolve into new and dramatic uses in the home and work space.

Did you know that nearly twice as much hardwood trees grow each year as is harvested?

It’s true. In fact, in the past 50 years, the volume of hardwood species found in American forests has nearly doubled. And the select North American foresters that we work with follow best practices, including single-tree selection as a preferred harvesting method.


This technique mirrors natural selection and encourages forests to renew and regenerate themselves naturally. In addition, advanced technology and responsible manufacturing  processes assure the least wood waste and that all wood processing by-products have a use:

  • Tree bark becomes mulch and soil conditioners.

  • Sawdust is sold for animal bedding or fuels the boilers that operate dry kilns.
    (Our sawdust goes to a local horse ranch here in Lakeland.)

  • Trimmings are chipped and processed into paper and other products.

  • Small wood pieces are processed or finger-jointed into wood components to
    to manufacture lower costing wood products.


Finally, products made from American Hardwoods require less energy for transport then compared to products produced overseas and shipped to America.

Sustainable manufacturing is the key to our future! Genuine hardwoods are leading the way to beautiful homes, functional work spaces and a better Earth.

Did you know that wood is the only major building material that is truly sustainable?
Wood is renewable, recyclable and biodegradable.

When it comes to living green, wood can have a long, beautiful life. It can be restored, repaired and reborn into new products with purpose that far out lives industrially manufactured products.


For example, it's inevitable that home fashions will change. Sadly, for all the effort and emotion put into selecting the perfect combination of colors and textures for your home today, it will slowly fall out of fashion in the years to come. But real wood products are chameleons of design. With a little care, hardwood can stay fresh, fashion-forward, and out of landfills.

  • Hardwoods are a constant. Throughout history, real hardwoods have provided a warm, neutral component that can be highlighted or downplayed by the overall design of the room.

  • Hardwood countertops can be sanded, stained and refinished to reflect up-and-coming color trends.

  • A solid wood table can be refinished and redesigned. Add a new base or legs with contemporary lines. Select a new shape for the chairs or simply reupholster the current ones.

  • Even today, pulling up the carpet in an older home to discover original hardwood floors is the equivalent of winning the home improvement lottery! Will LVP floors generate that same reaction in 50 years?

The fact is, the solid structure and beauty of real wood gives you countless options that evolve with your home. That's because real hardwoods can be stained, painted, cut apart, glued back together and passed from generation to generation. Compare that to today's mass-produced, single use, MDF products that are covered with a plastic wood-like laminate. These products lack the authenticity and durability of real wood, and have a predetermined lifespan—as little as five years. They are destined for the landfill from the day they leave the manufacturing plant, overseas.

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